His son Nick Dyer (dispensing optician) joined the business in 1981 and Rob Scott (optometrist) 5 years later. Nick and Rob found they had a very similar outlook towards optometry and dispensing. They have grown the business on the basis of offering thorough eye examination and genuine unbiased advice on spectacle and lens design with a choice of simple to complex lenses at competative prices.
James has been in optics for many years previously in Bath and he has a wealth of experience both from a glazing background and dispensing product. This gives him a great understanding of what the finished spectacles will look like and enables him to offer expert advise on what lenses suit what frame depending on the prescription.